3D DOOH ads lift top-of-mind brand awareness 67%
Vistar Media's 'Science in Motion' report indicates that 3D Digital Out Of Home (DOOH) advertisements increase top-of-mind brand awareness by 67% compared to static ads. This finding is based on a study involving 7,513 respondents.
Key Takeaways
- Vistar Media’s Science in Motion report found 3D DOOH creative produced 67% higher top-of-mind brand awareness than static ads.
- The study drew on 7,513 respondents, which is the only sample detail provided in the article.
- The finding is framed specifically as top-of-mind brand awareness, not broader campaign performance metrics.
Why It Matters
For media buyers and DOOH sellers, the immediate signal is that 3D motion creative may materially improve top-of-mind brand awareness versus static units, based on a 7,513-respondent study. That gives Vistar Media’s Science in Motion report a clear creative-performance claim that can inform pitch decks and measurement conversations. In the broader ad-tech stack, it strengthens the case for format-specific creative optimization in digital out-of-home. The next number to watch is whether Vistar Media publishes any breakdowns by campaign type, screen format, or audience segment beyond the 67% lift.
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