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Crunchyroll President Rahul Purini outlined the company's content strategy, emphasizing creator-driven storytelling and the identification of internationally appealing anime titles. He explicitly stated that Crunchyroll does not use AI for dubbing, subtitling, or creative processes, although they are exploring AI for discovery and personalization. Purini highlighted titles like 'Witch Hat Atelier' and 'Daemons of the Shadow Realm' as examples of content aimed at global audiences.