PubMatic Activate cut CPA 32% for betting client
PubMatic Activate enabled a global betting and gaming business to execute a multi-layered programmatic display campaign. This strategy, encompassing prospecting, retargeting, and existing customer engagement for football, horse racing, and casino gaming audiences, resulted in a 32% lower CPA for the client.
Key Takeaways
- PubMatic Activate enabled a multi-layered programmatic display campaign for a global betting and gaming business.
- The campaign combined prospecting, retargeting, and existing customer engagement.
- Audience targeting covered football, horse racing, and casino gaming.
- PubMatic reports the strategy delivered a 32% lower CPA for the client.
Why It Matters
PubMatic is positioning Activate as a performance tool for programmatic display, with a concrete result: 32% lower CPA for a betting and gaming client. The case study shows the product being used across three tactics — prospecting, retargeting, and existing customer engagement — rather than a single audience segment. For StreamingMeme readers, the signal is how ad tech vendors are packaging outcome-focused campaigns around specific content or betting audiences. The next metric to watch is whether PubMatic publishes additional Activate case studies with comparable CPA or conversion results.
Read full article at pubmatic.com