LinkedIn data now powers CTV buys through Amazon DSP
LinkedIn has integrated programmatic buying for Connected TV (CTV) ads through Amazon DSP, enabling B2B-focused streaming TV campaigns. This allows advertisers to leverage LinkedIn's professional data for targeted ad placements on various streaming platforms.
Key Takeaways
- LinkedIn’s programmatic CTV buying is now available through Amazon DSP.
- The setup is aimed at B2B-focused streaming TV campaigns.
- Advertisers can use LinkedIn’s professional data for targeting.
- The ads can run on TVs and streaming platforms via Amazon DSP.
Why It Matters
This gives B2B advertisers a direct path into Connected TV using LinkedIn’s professional data, rather than treating streaming TV as a broad-reach channel. It also ties a professional identity graph to Amazon DSP’s CTV buying flow, which could make streaming inventory more usable for business marketing. For the broader ad stack, this is another sign that audience data and programmatic TV buying are moving closer together. Watch for which streaming platforms are included in the Amazon DSP-enabled placements and how LinkedIn describes targeting options.
Read full article at msn.com