Ad TechProduct LaunchMay 12, 2026
Anura ships downloadable IP database for fraud screening
Anura launched Anura IPDB™, a downloadable IP intelligence database designed to combat ad fraud. This database provides organizations with real-time fraud IP intelligence.
Key Takeaways
- Product name: Anura IPDB™, a downloadable IP intelligence database.
- Core use case: real-time fraud IP intelligence for organizations.
- Company positioning: Anura describes itself as a leading ad fraud solution.
- Announcement date: May 12, 2026.
Why It Matters
A downloadable IP database gives fraud teams a data-layer tool they can plug into existing screening workflows instead of relying only on a hosted product. For streaming and ad tech buyers, that matters because IP intelligence sits close to the ad fraud controls that protect inventory and campaign spend. The announcement is narrow, but it points to Anura packaging fraud data as a standalone asset rather than only a service. What to watch next is whether Anura publishes any details on update frequency, coverage, or integration format for Anura IPDB™.
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