BusinessExecutive ChangesMay 28, 2026
Fred Media adds Penedo and Gudel to sales team
Australian distributor Fred Media appointed Charo Penedo and Malgorzata Gudel to its sales team. These executive changes are part of a broader company restructure.
Key Takeaways
- Charo Penedo joined Fred Media after working at Warner Bros.
- Malgorzata Gudel joined Fred Media after a senior role at The Story Lab.
- Both appointments were made as part of a company restructure.
- Fred Media is an Australian distributor.
Why It Matters
Fred Media’s sales team is being reshaped with two named hires, indicating a concrete change in the distributor’s commercial organization rather than a routine staffing update. The addition of former Warner Bros executive Charo Penedo and ex-The Story Lab senior staffer Malgorzata Gudel also shows the company is drawing on experience from larger media and sales organizations. The next signal to watch is whether Fred Media names any further restructuring hires or role changes beyond these two sales appointments.
Read full article at c21media.net