Bell Media and TELUS launch Canada’s first live ad swap
Bell Media and TELUS have partnered to launch live ad replacement capabilities on TELUS TV+ across TSN and CTV channels. This marks the first live linear inventory deal between a broadcaster and BDU in Canada. The initiative enables dynamic ad insertion into live linear streaming content.
Key Takeaways
- TELUS TV+ now supports live ad replacement across TSN and CTV channels.
- The partnership marks Canada’s first broadcaster-BDU live linear inventory deal.
- Dynamic ad insertion is being applied to live linear streaming content, not just on-demand video.
Why It Matters
This gives Bell Media and TELUS a way to swap ads inside live linear streams on TELUS TV+, extending dynamic ad insertion into channels like TSN and CTV. The significance is structural: Canada now has its first broadcaster-BDU live linear inventory deal, showing that live streaming ad inventory can be packaged and traded differently from traditional linear TV. For StreamingMeme readers, the key signal is whether TELUS TV+ expands the same ad replacement capability beyond TSN and CTV.
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