EncodingStrategic PartnershipMay 11, 2026
Bitmovin lands global VOD encoding deal with MUBI
Bitmovin will provide cloud VOD encoding services for MUBI's global operations. The solution includes three-pass encoding, Ultra HD output, and a multi-codec approach utilizing AVC, HEVC, and AV1 to optimize video quality.
Key Takeaways
- Bitmovin will power MUBI’s cloud VOD encoding globally.
- The workflow includes three-pass encoding and Ultra HD output.
- Bitmovin’s multi-codec approach uses AVC, HEVC, and AV1.
- The infrastructure is described as optimizing film-grade video quality.
Why It Matters
This gives MUBI a cloud encoding stack built around three-pass processing, Ultra HD output, and three codecs: AVC, HEVC, and AV1. For the broader streaming ecosystem, it shows Bitmovin positioning its infrastructure around quality-focused VOD workflows rather than a single codec path. What to watch next: whether MUBI or Bitmovin provide any operational details beyond the global rollout and codec mix.
Read full article at msn.com