Blackmagic targets broadcast facilities with an end-to-end 100G IP workflow.
Blackmagic Design announced a complete SMPTE 2110 production infrastructure built around 100G Ethernet, including new switchers, recorders, storage, and URSA Cine cameras with native 100G connectivity. The product suite, unveiled at the 2026 NAB Show and aimed at broadcast facilities, also includes the public beta of Fairlight Live audio software and DaVinci Resolve 21, which adds new AI-assisted tools. The company positioned the launch as a deliberate move to provide an integrated, high-end IP workflow for live production.
Key Takeaways
- The new infrastructure includes the ATEM 4 M/E Constellation IP switcher (from $7,995), HyperDeck ISO Recorder 100G, and two URSA Cine cameras with native 100G connectivity.
- The company deliberately bypassed 25G and 40G Ethernet to build a complete 100G ecosystem, arguing the market for IP infrastructure has reached that level of viability.
- Products target broadcast facilities with features like redundant power supplies and front-to-back cooling, a move upmarket from Blackmagic's traditional base.
- The URSA Cine Immersive 100G camera was used during the 2025-2026 NBA season to capture live games for Apple Vision Pro, linking the new stack to immersive production.
- The launch also includes public betas for Fairlight Live audio software and DaVinci Resolve 21, which adds new AI-assisted tools for post-production.
Why It Matters
Blackmagic is moving from being a point-solution provider to an integrated infrastructure vendor for broadcast facilities. By offering a complete SMPTE 2110 stack at once, it presents a single-vendor alternative for facilities planning their IP transition. This strategy uses widespread familiarity with its software, like DaVinci Resolve, to lower the barrier for adopting its hardware in demanding, tier-one environments. The inclusion of the URSA Immersive camera connects its broadcast stack directly to the growing market for live spatial video on platforms like Apple Vision Pro. The key metric to watch will be adoption by major broadcasters, testing whether this single-vendor 100G workflow can displace traditional multi-vendor facility designs.
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