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← Regulatory & Policy
PolicyRegulatory ActionMay 19, 2026

Indian broadcasters push back on TRAI’s ALTD ownership rules

Pitchonnet

Broadcasters in India have expressed opposition to proposed regulations by the Telecom Regulatory Authority of India (TRAI), specifically the ALTD (Additional Layer for Transparency and Data) framework, and new cross-holding restrictions. They argue that these measures could force media companies to reduce their stakes in their own enterprises.

Key Takeaways

  • TRAI’s proposed ALTD framework is drawing opposition from Indian broadcasters.
  • The broadcasters also object to new cross-holding restrictions.
  • Their main argument: the rules could force media companies to reduce stakes in their own enterprises.
  • The criticism has been framed by broadcasters as a new "digital zamindari."

Why It Matters

The immediate issue is ownership: broadcasters say TRAI’s ALTD framework and cross-holding rules could change how much control media companies keep over their own businesses. That matters because it turns a policy proposal into a governance question, not just a compliance one. For the broader streaming and media ecosystem in India, the dispute centers on who can own, control, and structure media assets under the new rules. Watch for TRAI’s next move on ALTD and any revisions to the cross-holding language.


Read full article at pitchonnet.com

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