PolicyRegulatory Action
Connecticut Extends FCC Loudness Rules to Streaming, Mandates Data Broker Registry
Connecticut has enacted Public Act No. 26-64, a new data broker law taking effect in October 2026, which introduces significant compliance obligations for data brokers, targeted advertising, and algorithmic pricing. Notably for streaming, the law extends FCC loudness rules to streaming video services, requiring commercial advertisements to not be louder than accompanying video content starting July 1, 2027. This brings streaming platforms under a regulatory framework previously applied to traditional broadcast media.
Key Takeaways
- Connecticut's new law mandates that streaming video service advertisements must not be louder than accompanying video content starting July 1, 2027.
- Data brokers operating in Connecticut must register with the Department of Consumer Protection by January 1, 2027, and pay a $2,500 annual fee.
- A centralized deletion mechanism will launch by July 1, 2028, enabling consumers to submit a single request for data deletion from registered brokers, who must comply every 45 days.
- The law prohibits 'surveillance pricing' by retail sellers and third-party delivery services that uses personal data for customized pricing.
- Connecticut's legislation expands consumer rights regarding profiling, automated decision-making, and bans the sale of precise geolocation data.
Read full article at dglaw.com