FOX Entertainment Studios signs JB Smoove for first-look unscripted deal
FOX Entertainment Studios has signed a first-look deal with JB Smoove and his production company, Alternate Side Productions (ASP). This partnership aims to develop an unscripted programming slate across various formats and genres, expanding FOX's commitment to creator-driven content.
Key Takeaways
- FOX Entertainment Studios signed a first-look deal with JB Smoove, known for "Curb Your Enthusiasm," and Alternate Side Productions (ASP).
- The agreement covers an unscripted slate across a range of formats and genres.
- FOX framed the deal as part of its commitment to creator-driven, talent-led unscripted programming.
Why It Matters
The immediate effect is a new development pipeline for FOX Entertainment Studios, with JB Smoove and Alternate Side Productions attached on a first-look basis. That gives FOX another source of talent-led unscripted projects across multiple formats, reinforcing its creator-driven programming strategy. In the broader streaming and TV market, the move fits a wider scramble for recognizable talent and flexible unscripted concepts that can travel across platforms. The key signal to watch is whether FOX actually delivers announced projects from this slate, rather than just expanding its list of partnerships.
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