DoubleVerify adds global post-bid measurement for LinkedIn Audience Network
DoubleVerify has expanded its integration with LinkedIn to provide global post-bid measurement across the LinkedIn Audience Network. This enhancement aims to give advertisers increased visibility into their campaigns on the platform.
Key Takeaways
- DoubleVerify is now measuring the LinkedIn Audience Network globally on a post-bid basis.
- The integration is designed to give advertisers more visibility into campaigns running on LinkedIn's Audience Network.
- The update extends DoubleVerify's existing integration with LinkedIn.
- Adweek reported the change on May 21, 2026.
Why It Matters
DoubleVerify's global post-bid measurement gives advertisers a clearer read on media quality across the LinkedIn Audience Network right after delivery. For the streaming and broader ad-tech stack, it adds another verification layer around inventory running inside a large social-ad environment, where buyers care about viewability and other quality signals. The concrete thing to watch is whether LinkedIn and DoubleVerify surface any campaign-level reporting details or additional measurement categories beyond post-bid coverage.
Read full article at adweek.com