Ad TechIndustry Trend
Gartner’s first live commerce guide cites higher retail conversion
Agora is promoting a free copy of the inaugural Gartner Market Guide for Live Commerce in Retail. The report details how retailers' investments in live commerce are resulting in increased conversion rates.
Key Takeaways
- The report is the first-ever Gartner Market Guide for Live Commerce in Retail.
- Agora is distributing a free copy of the Gartner guide.
- Gartner says retailers’ live commerce investments are resulting in higher conversion rates.
Why It Matters
The immediate takeaway is that live commerce is being framed by Gartner as a retail tactic with measurable conversion upside, not just a promotional format. For the broader streaming ecosystem, that matters because it ties video directly to monetization and ad tech, the category Agora is targeting here. The concrete signal to watch is whether retailers’ reported conversion-rate gains show up in broader adoption of live commerce guides and vendor outreach around this Gartner report.
Read full article at prod.agora.io