Hearst's WTAE-TV Seeks Digital Sales Manager to Drive AI-Enhanced Revenue
WTAE-TV, a Hearst Television ABC affiliate, is hiring a Digital Sales Manager to lead digital and cross-platform revenue growth by integrating digital, streaming, and linear solutions. This role focuses on modernizing sales with AI-enabled tools, optimizing targeting and campaign performance, and expanding CTV/OTT and programmatic advertising opportunities. The position requires expertise in advertising technologies and the ability to train sales teams on these advancements.
Key Takeaways
- WTAE-TV is looking for a Digital Sales Manager to converge digital, streaming, and linear sales strategies in Pittsburgh.
- The position will focus on using AI-enabled tools to modernize sales, optimize targeting, and improve campaign performance.
- Key responsibilities include overseeing CTV/OTT and programmatic advertising, inventory management, and new business development.
- The manager will train Account Executives on advanced advertising technologies and integrated sales approaches.
Why It Matters
This hire signifies Hearst Television's accelerated commitment to advanced advertising and AI integration within its local broadcast operations. By dedicating a senior role to cross-platform and AI-driven growth for WTAE-TV, Hearst is adapting to evolving advertiser demands for more precise targeting and campaign optimization. This strategy suggests a broader industry trend where traditional broadcasters are actively merging linear and digital sales efforts. Watch for similar job descriptions from other station groups as they adapt their sales organizations to incorporate AI and advanced ad tech for streaming and programmatic revenue.
Read full article at bebee.com