Encompass moves broadcast feeds from satellite to OCI and Zixi
Encompass Digital Media has developed Altitude Connect, a cloud and IP-based solution leveraging Oracle Cloud Infrastructure (OCI) and Zixi's platform, to replace traditional satellite distribution for broadcast TV and radio feeds. This solution aims to offer broadcasters a more efficient, flexible, and cost-effective alternative for delivering content to affiliate stations and MVPDs globally. Key advantages cited include significant cost savings, enhanced resilience, improved monitoring capabilities, and greater flexibility for new channel formats.
Key Takeaways
- Encompass says broadcasters can save at least 15% to 20% on distribution costs, with some customers citing 40% to 60% savings versus similar infrastructure on AWS or Google Cloud.
- Altitude Connect is active in six OCI regions: Phoenix, Ashburn, London, Frankfurt, Singapore, and Sydney.
- The service uses Zixi’s ZEN Master for 24×7 telemetry, plus adaptive FEC, ARQ, SRT, and RIST for IP delivery and monitoring.
- Encompass says the architecture supports SCTE 224-ESNI market switching for blackout and content substitution workflows.
- The company says public egress on OCI can be up to 10x lower than other cloud hyperscalers.
Why It Matters
The immediate impact is a lower-cost path for broadcasters to move feeds off satellite without replacing every downstream receiver at once. Altitude Connect keeps legacy IRDs in place, supports staged migration, and adds near real-time telemetry that satellite delivery typically lacks. That matters because the article ties the shift to fixed satellite costs, shrinking delivery locations, and the 5G repack pressure on C-band capacity. OCI’s pricing and network focus are the competitive hooks here. Watch whether Encompass expands beyond the six active OCI regions and whether more clients adopt the direct-to-media-pipeline path that removes the IRD entirely.
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