PolicyProduct LaunchMay 31, 2026
IAB UK launches ASA-backed creator disclosure course for brands
IAB UK has launched the UK's first industry-backed Creator Qualification, a 90-minute course developed by the ASA focusing on disclosure. This initiative comes as 84% of brands plan to increase their use of creators.
Key Takeaways
- IAB UK’s Creator Qualification is the UK’s first industry-backed creator course.
- The course lasts 90 minutes and was developed with the ASA.
- Disclosure is the core topic of the qualification.
- 84% of brands plan to increase their use of creators.
Why It Matters
This gives brands and agencies a formal disclosure training path at the same moment creator budgets are expanding. The immediate implication is that compliance is becoming part of creator workflows, not an afterthought. The broader signal is that IAB UK and the ASA are pushing trust and disclosure into the buying process as creator usage rises. The next concrete number to watch is whether more training completions or additional qualification modules follow this first 90-minute course.
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