Hotstar opens self-serve ad buying on JioHotstar in India
Hotstar has launched a self-serve advertising platform for the Indian market, enabling advertisers to plan, buy, and measure campaigns on its streaming service. The platform offers capabilities like audience targeting with over 1000 cohorts, campaign creation tools, budget control starting at ₹50,000, and comprehensive reporting.
Key Takeaways
- Advertisers can use JioHotstar Self-Serve to plan, buy, create, and measure campaigns on the platform.
- Targeting includes 1,000+ pre-built audience cohorts, with layered targeting for broader precision.
- Budget entry starts at ₹50,000, with flexible spend up to ₹10 lakh.
- Trial pricing shown on the page includes Video at ₹75 CPM and Display at ₹45 CPM on entertainment content.
- The page says reporting is available in one place across multiple dimensions, and the inventory spans JioHotstar Specials, TV shows, movies, sports, and CTV formats.
Why It Matters
Hotstar is lowering the friction for brands that want to buy streaming inventory in India without going through a managed sales process. The pitch combines self-serve planning, 1,000+ cohorts, and reporting with a relatively low entry point of ₹50,000, which makes the product easier to test and compare against other digital options. The broader signal is that JioHotstar is packaging its premium content, sports, and CTV inventory into a more standardized ad product. Watch whether the platform expands beyond the current entertainment-content trial pricing and whether Hotstar exposes more campaign-level reporting detail over time.
Read full article at ads.hotstar.com