KCBS Inks Multi-Year Deal as Local TV Home for Los Angeles Rams
KCBS has signed a multi-year deal to become the official local television partner of the Los Angeles Rams, marking its return as the team's local broadcaster. This agreement includes exclusive local broadcasts of preseason games and over 90 hours of weekly sports and original team-produced content across CBS LA platforms. The partnership also involves collaborative community initiatives throughout Southern California.
Key Takeaways
- KCBS (CBS LA) finalized a multi-year agreement to regain its status as the official local TV partner for the Los Angeles Rams.
- The deal grants CBS LA exclusive local broadcast rights for Rams preseason games.
- The agreement includes over 90 hours of weekly news and sports programming, featuring a coaches show with Sean McVay and original Rams content.
- The partnership extends to year-round collaborative community initiatives across Southern California, similar to their 2016 re-introduction effort.
Why It Matters
This partnership signifies a renewed focus on local sports programming for CBS LA and secures a dedicated local distribution channel for the Rams. For sports broadcasters, regaining exclusive local rights for tentpole events like preseason NFL games offers a consistent draw for local audiences and advertisers. The inclusion of over 90 hours of team content positions CBS LA as a central hub for Rams fans, potentially increasing local viewership and engagement across their platforms. Watch for similar multi-year local sports rights renewals as regional sports networks face financial pressures and linear broadcasters seek to retain audience share.
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