Prebid’s Racic joins Knower Tech’s data curation push
Knower Tech has hired Prebid's Racic to lead its new data curation offering, which is designed for both buy and sell sides within the ad tech industry. This move signals an expansion in Knower Tech's services to include AI-powered data curation.
Key Takeaways
- Knower Tech hired Prebid’s Racic to head its new data curation offering.
- The offering is meant to serve both buy-side and sell-side ad tech customers.
- Knower Tech’s expansion includes AI-powered data curation.
- The article frames the move alongside holding companies building or buying more ad tech.
Why It Matters
Knower Tech is adding data curation to its ad tech lineup by bringing in Racic from Prebid, signaling a new service aimed at both buy and sell sides. That places the company in the same broad lane as holding companies building or acquiring more ad tech, including AI-powered data curation, a shift the article explicitly ties to Publicis’ $2.2 billion acquisition. The immediate signal to watch is whether Knower Tech publicly details the scope of this curation offering and how it is packaged for each side of the market.
Read full article at digiday.com