LiftLab targets attribution gaps from ATT and cookie deprecation
LiftLab is offering a marketing measurement solution for omnichannel brands that addresses the challenges posed by iOS ATT restrictions and cookie deprecation. This solution aims to provide attribution in a post-identity graph environment.
Key Takeaways
- iOS ATT restrictions have eliminated the mobile identity graph used for cross-device attribution.
- Cookie deprecation is accelerating, adding pressure on measurement for omnichannel brands.
- LiftLab is offering a marketing measurement solution designed for a post-identity graph environment.
Why It Matters
LiftLab is addressing a concrete measurement problem that now affects omnichannel brands: iOS ATT restrictions removed the mobile identity graph used for cross-device attribution, while cookie deprecation keeps reducing browser-based tracking. That puts attribution pressure on marketing stacks that relied on identity graphs. The broader signal is that measurement vendors are adapting their messaging and product focus to a post-identity graph environment. Watch for whether LiftLab expands the details of its attribution approach beyond this positioning statement.
Read full article at liftlab.com