Magnite powers Walmart Connect’s Connect Select CTV marketplace
Magnite has partnered with Walmart Connect to power Walmart Connect's "Connect Select" marketplace. This collaboration aims to enhance programmatic CTV advertising at scale through curated marketplaces. The partnership focuses on enabling advertisers to leverage Walmart Connect's data within a programmatic environment.
Key Takeaways
- Magnite is powering Walmart Connect’s Connect Select marketplace.
- The partnership is aimed at programmatic CTV advertising at scale.
- Connect Select is described as a curated marketplace.
- Advertisers can use Walmart Connect data in a programmatic environment.
Why It Matters
This gives Walmart Connect a programmatic CTV path built around its own data and a curated marketplace model, with Magnite providing the ad-tech infrastructure. For streaming buyers, it signals another route to pair retail data with CTV inventory inside a controlled marketplace framework. The specific signal to watch is whether Walmart Connect expands Connect Select beyond the initial marketplace description and how it is positioned for programmatic CTV campaigns at scale.
Read full article at magnite.com