Mediaproxy LogServer Adds Nielsen CBET for Radio Audience Measurement
Mediaproxy's LogServer now supports Nielsen CBET (Critical Band Encoding Technology) layer 1 watermarking, expanding on its existing Nielsen NAVE (Nielsen Audio Video Encoder) decoding capabilities. This enhancement allows Mediaproxy to extend its compliance monitoring into the radio market for audience research data. The company is one of the few compliance system manufacturers officially certified by Nielsen.
Key Takeaways
- Mediaproxy's LogServer now includes certified encoding/decoding for Nielsen's CBET layer 1 watermarks.
- CBET watermarking, introduced by Nielsen in 2015, facilitates audience research in the radio market using PPM devices.
- Mediaproxy is one of few compliance system manufacturers officially certified by Nielsen, also supporting its NAVE technology.
- CBET is used by Nielsen in the US and Numeris in Canada for ratings measurement.
Why It Matters
This update allows Mediaproxy to offer a more comprehensive compliance solution across both broadcast television and radio, integrating passive audience measurement data directly into its LogServer platform. For broadcasters and streaming providers, this means enhanced tools for compliance and a unified approach to audience measurement data collection, particularly as audio content evolves. The development signals a continued convergence in measurement technologies across different media types; watch for further integration of these watermarking capabilities into wider cross-platform analytics for a holistic view of consumption.
Read full article at broadcastbeat.com