Nexxen and V Partner for Targeted 2026 Soccer Ad Delivery on Smart TVs
Nexxen and V, a smart TV operating system formerly known as VIDAA, have partnered to offer advertisers targeted soccer ad campaigns on V smart TVs for the 2026 tournament. This collaboration utilizes V's first-party viewership data and Nexxen's demand-side platform to enable precise ad delivery on Connected TV (CTV). The partnership aims to streamline ad buying for brands targeting sports fans during high-traffic viewing periods.
Key Takeaways
- Nexxen and V are collaborating to provide advertisers with direct access to soccer fans on CTV during the 2026 summer tournament season.
- The partnership utilizes V’s first-party viewership data to identify and reach specific audiences.
- Nexxen’s demand-side platform will manage ad placements across V’s global network of smart TVs.
- The goal is to streamline ad buying for brands targeting sports fans during high-traffic viewing periods.
Why It Matters
This partnership addresses advertiser demand for precise audience targeting in live sports, a key viewership driver for CTV. By combining V's direct-from-TV viewership data with Nexxen's ad tech, brands gain a more efficient path to reach engaged soccer fans. This deepens the integration between CTV platforms and ad-tech providers, pushing towards more programmatic efficiency in sports advertising. Expect to see similar data-driven collaborations emerge as platforms aim to monetize high-value live sports inventory with greater precision.
Read full article at geneonline.com