OpenX widens programmatic access to Tubi inventory in Australia
OpenX has expanded its collaboration with News Australia to provide programmatic access to CTV inventory from Tubi for buyers in Australia. The partnership utilizes OpenX's biddable CTV platform to deliver Tubi's inventory with promised transparency and brand safety controls. News Australia has been Tubi's exclusive sales representative in the market since 2025.
Key Takeaways
- OpenX and News Australia are bringing Tubi’s premium CTV inventory to programmatic buyers in Australia.
- The collaboration uses OpenX’s biddable CTV platform and emphasizes transparency, brand safety, and flexible access.
- News Australia has been Tubi’s exclusive sales representative in Australia since 2025.
- Tubi says its local content catalogue has grown to 125,000 movies and TV episodes, the largest streaming content library in the market.
Why It Matters
This gives Australian advertisers another path to buy CTV inventory programmatically, with OpenX and News Australia packaging Tubi around transparency, brand safety, and flexible access. It also ties a large free-streaming library — 125,000 movies and TV episodes in the local market — to a buying workflow aimed at premium programmatic CTV. For the broader ecosystem, it reinforces how ad-supported streaming inventory is being made available through biddable CTV infrastructure rather than only direct sales. Watch for how much Australian spend flows through this setup as CTV ad spend in Australia approaches the AUD $2 billion mark by 2029.
Read full article at newshub.medianet.com.au