Media Pulse gets exclusive Canadian sales role for Paramount+
Paramount has expanded its partnership with Blue Ant Media, appointing Media Pulse as the exclusive sales partner for Paramount+ and Pluto TV in Canada. Media Pulse will now represent both Paramount's SVOD platform and its free-streaming service for advertising sales within the Canadian market.
Key Takeaways
- Media Pulse is now the exclusive sales partner for Paramount+ in Canada.
- The role also covers Pluto TV, Paramount's free-streaming service, in the same market.
- The partnership extension comes through Blue Ant Media.
- Paramount is using one sales partner for both its SVOD and free-streaming businesses in Canada.
Why It Matters
Paramount has centralized Canadian ad sales for two different streaming products, one subscription-based and one free. That gives Media Pulse responsibility across both premium and ad-supported inventory in the market, under the expanded Blue Ant Media partnership. For the broader streaming stack, the move shows how rights and sales coverage can be organized by geography as much as by product. What to watch next is whether Paramount or Blue Ant Media disclose any additional market-specific sales partnerships tied to Paramount+ or Pluto TV.
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