Pearl TV Adds Technicolor HDR Certification to ATSC 3.0 Converter Program
Pearl TV has integrated Advanced HDR by Technicolor into its NextGen TV logo certification program for ATSC 3.0 converter boxes. This integration ensures that certified devices correctly handle high dynamic range content, providing a consistent viewing experience for consumers transitioning to the new broadcast standard. The initiative aims to help identify devices that support the ATSC 3.0 standard.
Key Takeaways
- Pearl TV, representing over 400 U.S. broadcast TV stations, integrated Advanced HDR by Technicolor into its certification program.
- The certification specifically targets ATSC 3.0 converter boxes.
- Inclusion in the NextGen TV logo program helps consumers identify devices that correctly handle HDR content.
- The initiative aims to provide a consistent viewing experience for consumers transitioning to ATSC 3.0.
Why It Matters
The integration of Advanced HDR by Technicolor into Pearl TV's certification program for ATSC 3.0 converter boxes pushes forward the practical implementation of NextGen TV. This move standardizes how high dynamic range content is handled by receiving devices, mitigating fragmentation in consumer experience as the new broadcast standard rolls out. For manufacturers, securing this certification becomes increasingly important to assure device compatibility and attract consumers. What to watch next is the market uptake of certified converter boxes and how quickly broadcasters expand HDR programming leveraging ATSC 3.0 capabilities.
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