IAB backs Baker lawsuit in Washington Supreme Court
The IAB has filed an amicus brief in the Baker v. Seattle Children's Hospital lawsuit, currently before the Washington Supreme Court. The IAB contends that this lawsuit poses a threat to all ad-supported media.
Key Takeaways
- The IAB filed an amicus brief in Baker v. Seattle Children’s Hospital.
- The case is being heard by the Washington Supreme Court.
- The IAB argues the lawsuit threatens all ad-supported media.
Why It Matters
The immediate issue is legal exposure for ad-supported media tied to the Baker v. Seattle Children’s Hospital case, which the IAB has brought to the Washington Supreme Court’s attention through an amicus brief. The broader concern is that a ruling against pixel-based tracking in this case could reach beyond one hospital dispute and affect the mechanics of ad monetization across streaming and other ad-supported services. For StreamingMeme readers, the key signal is the Washington Supreme Court’s next move in Baker v. Seattle Children’s Hospital and any language it uses around pixels and ad-supported media.
Read full article at adexchanger.com