Star Sports India Taps wTVision for Mumbai Studio Graphics, Staffing
Star Sports India selected wTVision to provide graphics and human resources for its new studio in Mumbai. wTVision's Studio CG integrates with ENPS via a MOS Gateway, enabling journalists to manage on-air graphics directly. This solution aims to streamline live broadcast production workflows for the major Indian sports broadcaster.
Key Takeaways
- wTVision will supply hardware, software, human resources (3 bi-lingual operators, 1 graphics designer), and consulting to Star Sports India's new Mumbai studio.
- wTVision's Studio CG, a character generator, will control two Vizrt graphic engines for real-time graphics management.
- Studio CG integrates with ENPS via a MOS Gateway, enabling journalists to directly edit and control on-air graphic templates.
- A custom application will moderate Twitter posts for on-air display, ensuring content accuracy.
Why It Matters
Star Sports' investment in dedicated graphics and workflow solutions underscores the increasing demand for sophisticated, real-time visual elements in live sports broadcasting. This move streamlines production efficiency, allowing journalists greater control over on-air content, and reflects a broader industry trend toward integrated newsroom-to-air solutions for dynamic storytelling. Expect other major broadcasters in high-growth markets to evaluate similar integrated graphics workflows to enhance viewer engagement and operational agility.
Read full article at wtvision.com