TCL Taps Affinity for Programmatic Ad Access in Over 160 Countries
TCL FFalcon, the internet services arm of TCL, has named advertising technology company Affinity as a primary demand partner for its smart TV advertising ecosystem. The partnership will provide global brands with a streamlined programmatic pathway to TCL's inventory across AVOD and FAST channels in over 160 countries. The integration facilitates automated, auction-based ad buying on TCL's smart TV interface and streaming channels.
Key Takeaways
- Affinity will now serve as a primary demand partner for TCL's ad ecosystem across more than 160 countries, including the US, Europe, and APAC.
- The integration uses automated, auction-based ad buying to sell inventory on TCL's AVOD and FAST channels.
- Advertisers gain access to inventory on the TV home screen and in-stream video slots across TCL's global device footprint.
- The partnership aims to capitalize on CTV ad spending, which eMarketer forecasts will reach $37.95 billion in 2026.
Why It Matters
The partnership gives global brands a single-point entry into TCL's large-scale device ecosystem, streamlining programmatic access to TV home screen and in-stream inventory across 160 countries. This is a direct monetization play for TCL, aiming to capitalize on forecasted CTV ad spending growth by integrating a dedicated demand partner into its AVOD and FAST channels. The deal also positions Affinity as a key channel for advertisers looking for global reach outside the major streaming services. Watch for data on engagement metrics, which the partners claim will be a key outcome of combining TCL’s inventory with Affinity's AI optimization tools.
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