Teads lifts BYD Shark 6 consideration across CTV and InRead
Teads conducted an omnichannel advertising campaign for BYD's Shark 6 pick-up in the UAE and Saudi Arabia, utilizing CTV InStream and InRead placements. The campaign aimed to increase brand awareness and consideration among automotive enthusiasts by highlighting the vehicle's features, resulting in increased interest, attribution, consideration, and purchase intent across screens.
Key Takeaways
- Teads ran the BYD Shark 6 campaign in the UAE and Saudi Arabia, targeting young automotive enthusiasts.
- The media mix used CTV InStream and InRead placements across screens.
- Teads reported +8 pts in interest, +9 pts in attribution, +7 pts in consideration, and +10 pts in purchase intent across screens.
- CTV built interest, attribution, and consideration, while InRead further strengthened those metrics and boosted purchase intent.
- Teads paired proprietary segments, contextual targeting, and a Happydemics study to measure branding metrics.
Why It Matters
For streaming-ad buyers, the immediate signal is that Teads is positioning CTV and InRead as complementary parts of one funnel, not separate buys: BYD said the combined approach delivered measurable uplift versus a single-format activation. The ecosystem angle is clear in the article’s cross-screen framing, where CTV handled the upper-funnel lift and InRead added incremental pressure on consideration and intent. The next data point to watch is whether Teads and BYD publish additional results beyond the reported +8 interest, +9 attribution, +7 consideration, and +10 purchase intent lifts.
Read full article at teads.com