V-Nova says LCEVC cuts bitrate up to 40% for streaming
V-Nova promotes its MPEG-5 LCEVC technology, highlighting its ability to optimize video quality, reduce bandwidth, and lower encoding costs across various applications, including streaming platforms, broadcast TV, social media, and gaming services. The technology is presented as offering up to 40% bitrate savings, 2-3x faster encoding, and improved VMAF performance, with NVIDIA supporting its use for efficiency gains in challenging streaming scenarios and integration into Next-Gen TV 3.0 in Brazil.
Key Takeaways
- V-Nova says MPEG-5 LCEVC delivers up to 40% bitrate savings for streaming platforms.
- The company says LCEVC makes encoding 2-3x faster and improves AVC, HEVC, AV1, and VVC efficiency.
- On Netflix’s VMAF metric, V-Nova says LCEVC improves image quality by 20 to 40% with the same computing resources and cuts compute requirements 40 to 70% at the same quality.
- NVIDIA and V-Nova say LCEVC enables NVENC HEVC to achieve 30% compression gains in low-latency, high-resolution streaming scenarios.
- At NAB 2024, V-Nova and NVIDIA demonstrated high-quality XR streaming to Quest 3, cutting bandwidth from 55 Mbps to 25 Mbps.
Why It Matters
The immediate signal is that V-Nova is positioning LCEVC as a compression layer that can lower bitrate, encoding time, and compute load without changing the underlying codec stack. That matters for services trying to balance quality and delivery cost across streaming, broadcast, social, and gaming workflows. The NVIDIA tie-in gives the pitch a hardware-acceleration angle, and the Brazil Next-Gen TV 3.0 mention shows the technology is also being framed for broadcast distribution. What to watch: whether V-Nova publishes more third-party benchmarks or deployment details beyond the company’s own VMAF and demo claims.
Read full article at v-nova.com