The Trade Desk Expands P&G Partnership with Dedicated BD Director Role
The Trade Desk is seeking a Business Development Director to manage and grow its strategic partnership with Procter & Gamble, one of its largest clients. This role focuses on driving new revenue and deepening relationships within programmatic advertising, specifically across CTV, identity, retail media, and measurement. The position highlights The Trade Desk's emphasis on high-value client accounts and expanding its platform capabilities for major advertisers.
Key Takeaways
- The Trade Desk created a Business Development Director role to manage its P&G account, a 'largest and most strategic client relationship.'
- The director will focus on CTV, identity, retail media, and measurement within P&G's advertising efforts.
- The position emphasizes driving net new revenue and expanding The Trade Desk's platform capabilities for P&G through strategic planning and execution.
Why It Matters
The creation of a dedicated Business Development Director for P&G signals The Trade Desk's strategy to intensify engagement with its largest advertisers, particularly in growth areas like CTV and retail media. This move reflects the increasing complexity and value of programmatic advertising relationships at scale, and potentially demonstrates a template for managing other key client accounts. Watch for whether other major ad tech platforms follow suit with dedicated roles for top-tier brand advertisers, indicating a shift towards deeper, more integrated client partnerships.
Read full article at careers.thetradedesk.com