TV broadcasters plan Supreme Court appeal over 12-minute ad cap
Indian TV broadcasters are planning to appeal a Delhi High Court ruling to the Supreme Court, which upheld the Telecom Regulatory Authority of India's (Trai) power to enforce a 12-minute per hour advertisement cap. Broadcasters state this restriction will negatively impact their advertising revenue, on which the industry heavily relies.
Key Takeaways
- Delhi High Court upheld Trai’s power to cap TV advertising at 12 minutes per hour.
- TV broadcasters plan to challenge the ruling in the Supreme Court.
- Broadcasters say the 12-minute ad cap could hurt revenue in an industry that relies heavily on advertising income.
Why It Matters
The ruling keeps Trai’s 12-minute-per-hour advertising limit in place for now, directly affecting how much inventory Indian TV broadcasters can sell each hour. That matters because the article says the industry relies heavily on advertising income, so the cap goes straight to the main monetization model. The next concrete signal is whether broadcasters file their Supreme Court appeal and how the apex court responds to the Delhi High Court ruling.
Read full article at m.economictimes.com