India TV brands weigh 7% price hikes as rupee weakens
TV brands in India are considering price increases of up to 7% in 2025 due to the depreciating Indian rupee and rising costs of components like open cells. This economic pressure follows a 3% decline in India's smart TV market and an overall 6% decline in the TV market in 2024, leading to market consolidation and the exit of over 15 smaller brands.
Key Takeaways
- Avneet Singh Marwah of Super Plastronics Pvt Ltd said Kodak-branded TVs may rise 5% to 7% by the end of March.
- Counterpoint Research’s Anshika Jain said weaker rupee and logistics costs are pushing OEMs toward modest price hikes.
- India’s smart TV market declined 3% in 2024, while the overall TV market fell 6%
- More than 15 long-tail brands exited the Rs 10,000-Rs 15,000 TV segment in 2024, including Intex, Philips, Amazon Basic and Panwood.
- LG, Sony, TCL, Samsung and Xiaomi accounted for over half of smart TV shipments in 2024.
Why It Matters
For buyers, the immediate implication is higher sticker prices on TVs in 2025, with some brands already discussing increases of up to 7%. The competitive backdrop is getting tighter: Counterpoint says India’s smart TV market fell 3% in 2024, the broader TV market dropped 6%, and over 15 long-tail brands exited the country. The next signal to watch is whether smaller brands follow Super Plastronics and act by next month, and how many of the listed 2024 exits stay out of the Rs 10,000-Rs 15,000 segment.
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