US programmatic CPMs jump 34% as display outpaces CTV
A DataBeat report for May 2026 indicates that US programmatic CPMs have increased by 34% year-over-year. This surge is primarily driven by a 24% rise in display advertising, while Connected TV (CTV) CPMs experienced a 25.8% decline due to increased supply.
Key Takeaways
- Overall US programmatic CPMs were up 34% year over year in DataBeat’s May 2026 report.
- Display advertising CPMs rose 24%, making display the main driver of the overall increase.
- CTV CPMs fell 25.8% as supply growth दब?
- Video CPMs showed recovery in the May 2026 US programmatic report.
Why It Matters
The immediate signal is that US programmatic pricing is moving in opposite directions across formats: display is getting more expensive, while CTV is under pressure from growing supply. That split matters for streaming ad stacks because it changes where inventory pricing power sits inside the broader programmatic market. DataBeat’s May 2026 report also shows video recovering, which suggests the category is not weakening uniformly. The next number to watch is CTV CPMs in DataBeat’s next monthly report, alongside whether the current supply growth continues to weigh on pricing.
Read full article at ppc.land