Vizrt expands UK and Ireland reach through Holdan
Vizrt has partnered with Holdan to distribute its visual storytelling tools, including vision mixing, HTML5 graphics, and AR graphics, across the UK and Ireland. This agreement aims to provide content creators and live production teams in the region with wider access to Vizrt's live production technology. The partnership is highlighted as a response to the converging broadcast and AV markets and the growing demand for video content.
Key Takeaways
- Holdan is licensed to distribute Vizrt’s full portfolio across the UK and Ireland.
- The portfolio includes vision mixing, HTML5 graphics, and data-driven augmented reality graphics.
- Vizrt will demo TriCaster and Viz Flowics at MPTS on Holdan’s booth, stand G60.
- MIDiA Research says 41% of UK consumers create content in any format.
- Among UK consumers aged 20-24, nearly two thirds create some sort of video content.
Why It Matters
This gives Vizrt a new distribution path into the UK and Ireland for its live production stack, from TriCaster to Viz Flowics. It also fits a market where broadcast and AV are converging, which is the specific rationale cited by both Vizrt and Holdan. The partnership ties Vizrt’s tools to Holdan’s existing portfolio and Midwich Group backing, while targeting studios, live venues, stadia, corporate spaces, and educational institutions. Watch for how Vizrt presents this channel at MPTS, especially around TriCaster and Viz Flowics demos at stand G60.
Read full article at routing.vizrt.com