Ad TechStrategic PartnershipApril 27, 2026
Pinterest, tvScientific tie CTV ads to purchase intent
Pinterest and tvScientific have partnered to connect CTV advertising impressions with conversions. The collaboration aims to provide brands with measurable performance results by linking Pinterest's high-intent audience data to ad exposures on CTV devices.
Key Takeaways
- Pinterest and tvScientific partnered to connect CTV advertising impressions with conversions.
- The collaboration uses Pinterest’s high-intent audience data on CTV devices.
- The pitch to brands is measurable performance results beyond reach alone.
Why It Matters
This gives brands a way to evaluate CTV buys against conversions, not just impressions. It also ties Pinterest’s audience data more directly to TV-device ad exposure, which fits the industry push toward measurable performance marketing in streaming environments. What to watch: whether the partnership exposes any conversion reporting or attribution metrics tied to CTV impressions.
Read full article at emarketer.com